Before All

<aside> <img src="/icons/copy_yellow.svg" alt="/icons/copy_yellow.svg" width="40px" /> If you want to keep this forever ‘Duplicate’ this page into your Notion Workspace.

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<aside> <img src="/icons/sunrise_yellow.svg" alt="/icons/sunrise_yellow.svg" width="40px" /> Hey, I’m Marko, Found of Praskozorje Agency [Email & SMS]

Among these, there are many other useful resources for the E-commerce space.

You might find more value in the links below: 🔗 LinkedIn 🔗 Twitter 🔗 YouTube 🔗 Newsletter 🔗 Website

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Intro

There is always something to improve. Remember being better than benchmark only means you are better than average.

Below is the list of the tests that we have performed in the past 4 years.

You might get some ideas.

Our Testing Rules

• Start with the most important metrics
• Never test more than 1 thing at a time
• You have a winning variation only if the win rate is higher than 95%
• Optimize further - AM hours work better than PM? Is it 6 am or 11 am?

Sign-up Forms (Submit Form Rate)

You want to transform as many visitors as possible into subscribers. That way you don’t need to chase them back with retargeting ads. Also, you can strengthen your relationship with them by utilizing Email & SMS marketing channels smartly.

• Single-step vs Multy-step Forms